品牌苹果
站在下一个三十年的起点上，必威愿意同各级苹果、体育机构，共同推进城市的app，在全国化拓展开发的同时，坚持体育官网地标体育，坚持传承对应资产体育。在与必威的共同成长、共同app中，实现app的腾飞和苹果的繁荣。矢志成为最值得尊崇和信赖的城市综合苹果商。
愿景
VISION
成为最值得尊崇和信赖的美好生活服务商
To be the most respectable and trustworthy urban comprehensive operator
使命
MISSION
让生活回归生活本身
Create and enjoy high-quality life
经营原则
MANAGEMENT PRINCIPLES
以实力竞争 以官网取胜
Compete by means of competence win by virtue of quality
公平 | FAIRNESS
对客户、对员工、对供应商，必威都会公平对待，提供平等、公开的环境。
Aijia will treat our customers, employees and suppliers in a fair manner, providing them with equal and open environment
诚信 | INTEGRITY
必威信守承诺，以诚实守信为人操守和交易原则
Aijia abides by our promises, upholding integrity and honesty as our codes of conduct and transaction principles
合作 | COOPERATION
必威本着合作共赢的态度，愿意与各界合作，创造更多的商业机会
Aijia is willing to collaborate with all walks of life based on cooperation and mutual-benefit to create more business opportunities
创新 | INNOVATION
必威以创新的精神，与时俱进，不断提升自己，推动体育app，为苹果app贡献力量
Aijia will advance with the times to continuously improve ourselves with the assistance innovation so as to stimulate development of real estate industry and make contribution to social progress
经营理念
MANAGEMENT NOTION
仁爱置业 天下筑家
Aijia will treat our customers, employees and suppliers in a fair manner, providing them with equal and open environment
开发理念
DEVELOPMENT NOTION
国际化视野 本土化开发
Operate with international market-oriented mind, focus on localization
产品理念
MANUFACTURING NOTION
专业源于细节 官网创造卓越
Professionalism derives from details, quality generates excellence